Emerald Exposition’s Wedding Photography and Portrait International Conference and Expo (WPPI) was looking for a solution to compliment their current event marketing to increase their pre-registration to on-site conversion rates and increase attendance in the key under 30 demographic. They turned to InGo and installed the full suite of InGo software: Social Registration (LinkedIn, Facebook & Twitter); InGo’s unique, peer-2-peer Personal Invites; automated Social Posting to the attendees’ social newsfeeds; and the Who’s In widget to display who was already attending.
The newly released InGo and WPPI Joint Case Study takes a look at how the team at WPPI utilized InGo to reach their marketing goals and achieved a pre-registration to on-site conversion rate 13 points higher than industry averages!
Download the full Case Study here to see all the numbers – no details required!