From Black Hole to Beacon: How Atlassian Transformed Social Advocacy with InGo

The Challenge:

Atlassian knew their audience was well connected, and that tapping into that connection could boost event registrations. But their manual approach relied heavily on ad hoc requests, and hoping that their audience would be proactive in promoting the event. 

They lacked visibility into who was actively referring their events, the influence of their audience, and whether advocacy was actually working or not.

The Solution:

InGo's social advocacy platform flipped the script. Rather than going back and forth to personalize graphics for speakers & partners, then relying on them to download, upload, copy, paste… Atlassian leveraged InGo to:

• Automate personalized referral creation for all participants and enable seamless social sharing.
• Delivered real-time visibility into the performance of referral marketing campaigns and who in the audience was influential.
• Provide a trusted reference for their events to a group of people they otherwise likely couldn’t reach.

“InGo turned a black hole of data into a beacon of insights. We went from hoping for advocacy to tracking it in real-time.”
— Atlassian Events Team

After adopting InGo’s tools, Atlassian saw a significant improvement in:

• Referral traffic
• Engaged registrations
• Event visibility across social media
  
  

Curious how InGo helped Atlassian break through?