If 2025 had 1 theme for event marketers, it was:

Do more, with less, ideally without working tons harder or losing your mind.

At InGo, we heard the pleas for making event marketers' lives easier, and that’s exactly why we built some of our most impactful product updates yet.

Powerful advocacy tools, incredibly simple automations, and new attendee engagement features - all designed to make growing your events easier, faster, and a whole lot more fun.

What we weren’t great at? Shouting about them. 

So we’ve put together our list (tis the season!) of the 6 best InGo product updates of 2025. If you’re not using some of these yet, and want to give them a try, just get in touch with your Account Manager to learn more.

Not yet an InGo customer? Book a discovery call here.

1. VIPShare in Your Email (HTML)

Motivate Your VIPs to Share Directly Where They Already Are Through Every Email You Send

You can now drop VIP sharing directly into all of your HTML emails to motivate advocates and drive more acquisitions.. Beautifully rendered, personalized, and frictionless.

Why it matters:

• Your VIPs (speakers, sponsors, exhibitors) see the ability to create a custom post instantly
  
  
• One click, no downloading, no extra steps
  
  
• VIPs become Advocates in seconds

This feature alone has increased VIP share rates significantly across events. Learn more about how it works here.

2. VideoShare

Stop the Scroll. Drive Real Engagement

Static posts are great, but there’s something about video that makes people stop for longer.

Video wins not just on LinkedIn, but on Instagram, X Facebook, WhatsApp and pretty much all platforms. 

Now InGo enables video - and with AI - it’s just the beginning.

Upload any video - last year’s highlight video, hype reels, teaser clips, CEO messages, testimonials - and let InGo automatically package it for your attendees to share.

Why event marketers love it:

• Higher engagement
  
  
• More memorable content
  
  
• Authentic, human storytelling
  
  
• Works for every attendee type

VideoShare is quickly becoming one of our top-performing advocacy tools. Learn more about how it works here.

3. Advanced VIPShare

Hyper-Personalized Assets for Every VIP Type

Your VIPs know more buyers than anyone else. They can grow your show better than anyone else. And now, you can give them hyper personalized posts so they post more often, reach more people - and your event grows more than ever.

Advanced VIPShare lets you:

• Exhibitors, sponsors, speakers, judges - they all need different messaging. Automatically embed booth numbers, discount codes, session titles / times etc.
  
  
• Personalize CTAs
  
  
• Generate role-specific graphics
  
  
• Give VIPs posts they’re actually proud to share

Meaning your highest-value attendees finally get the content they deserve, and become even more effective advocates. Learn more about how it works here.

4. Automated Event Upload Process

Lightning Quick Setup. Less Work. More Control

Do you ever wish you could create a few, or a dozen, or 100+ events at once? Perhaps you’re running roadshows, webinars or a bunch of geo-clones?

With InGo - now you can. 

We streamlined the entire process so marketers can:

• Create multiple events at once
  
  
• Upload attendee/VIP lists in a cleaner flow
  
  
• Preview before confirming
  
  
• Fix issues before they slow you down
  
  
• Get campaigns launched faster

5. Easy Events

All of Your Events Now Automatically Created in InGo

You probably already know which events from this year you’re going to repeat again next year, but the details are not quite exactly the same.

With InGo’s potential expected events, you can easily upload everything and refine the details later.

Gone are the days of hunting for last year’s events or manually recreating your program.

Now, all of your events appear automatically as:

• Expected Events (recurring, returning, or contracted)
  
  
• Potential Events (anything new or upcoming)

This means:

• No missed or late events
  
  
• Faster setup
  
  
• Better utilization
  
  
• More referrals across your full portfolio
  
  
• Generating more acquisitions and growth for your brand 

Your events are ready for activation the moment you are! Check out this Loom from Kate - our Head of Customer Experience - on how it works.

6. Company Logo Leaderboard

A Little Fun. A Lot of Motivation

We all enjoy some competition, especially when it means your company will win something before even arriving onsite at an event. 

With our real-time company leaderboard inside the InGo widget, you can unlock this next level of motivation. 

It shows which companies that are attending your event are driving the most shares.

What this means for you:

• Friendly competition and gamification
  
  
• More advocacy
  
  
• More engagement
  
  
• More reach

Attendees love it. 

Sponsors especially love it.

And of course - you marketers love it.

The results we’ve seen so far speak for themselves. Learn more about how it works here.

Sneak Peek: What’s Coming in 2026

We’re not slowing down. Here’s a preview of what’s on the way:

• Community Graphics: Completely automated, on brand event graphics coming early 2026.
• Improved Instagram share: Got an event where Instagram is your audiences primary platform? This one's for you!

Plus:

• Empower more of your participants faster with richer, deeper, better partner integrations.
• Better, more dynamic posts, with even better video functionality.
• Greater insights across all of your events

Wrapping Up the Year With Gratitude

This year, you grew communities.

You built incredible events.

You inspired thousands of attendees to share, advocate, and connect.

We’re just proud we could help.

If you want to see how any of these features can boost your 2026 events - or want support planning your next campaign - we’d love to talk.

Reach out to your Account Manager or book a discovery call with our team.

Let’s make next year your biggest and most successful event yet.