TL;DR: The InGo widget is now the Social Surface - coming June 8th - a more interactive post-registration experience that helps the right people discover your event through trusted connections. See your top advocates on the leaderboard, watch event buzz build in the social scroll, and help people invite the right contacts with 1-click smart invites. It’s advocacy you can see, measure, and activate - right from InGo Admin.
You can drastically increase the size of your event by reaching the valuable connections of your existing VIPs: speakers, sponsors, exhibitors, etc. The problem for most events is that only 2-4% of VIPs send referrals out. With InGo, we get 20-40% of your VIPs and attendees to refer.
And with the Social Surface - we’re growing that number ever further.
Not only does it have a new name, it’s got an incredible new look, and three major new upgrades designed to make event sharing easier to see, and do for your attendees.
The Social Surface now features:
In short: attendees, sponsors, exhibitors and all of your VIPs can now see who is participating, how they compare, and what they can do next.
Here’s what changed, what’s cool, why it matters, and where to find it.
Over the years, the InGo widget has helped millions of people to share their excitement about events bringing more of the right people into the room.
Now, the experience goes further.
The new Social Surface turns the post-registration moment into a visible, interactive experience where your attendees can:
It’s not just a new label and name. The experience is now built to show activity, encourage participation, and make the next step obvious.
Before: “Thanks for registering. Please share.”
Now: “Here’s who’s sharing, here’s who’s leading, and here’s who you know that you can invite.”
The Social Surface adds three features that make event advocacy more tangible for attendees, sponsors, exhibitors, and teams - ultimately leading to faster and bigger event growth.
Competition makes participation more visible and more exciting. When people can see the rankings, they have a clear reason to take action. And the new leaderboard shows which people, companies, sponsors, exhibitors, or teams are helping spread the word - and whose posts are getting the most engagement.
Participants no longer have to wonder whether their sharing matters. They can see where they stand, creating a sense of belonging and friendly competition.
The leaderboard encourages:
This gives people a reason to come back, share again, tag friends in the post, and move up the list.
People are more likely to participate in something when they see their peers are already doing it - and the social scroll solves that challenge with your event.
It shows all the recent sharing activity around your event. Participants can see that other people are already posting, inviting, and engaging - creating that sense of FOMO and desire to belong.
It also answers a common question attendees have after registering:
“Who else is attending?”
With the social scroll, they can see real movement. That makes the event feel real and active even before opening day.
They see:
This is our biggest unlock yet. We are making this prediction right now, this is going to be an exhibitor favorite.
Have you ever taken the time to find the emails, numbers or LinkedIn profiles of all the people who you think would enjoy an event you’re attending, then take the time to invite them all? Probably not. And why? Because it takes too long!
It’s such a huge and annoying problem, we just knew we had to fix it… Introducing 1-click smart invites directly from your VIP’s CRM
The new 1-click smart invites helps attendees seamlessly invite relevant people (and our AI-powered search helps figure which of their contacts ARE relevant) with a single click, reducing the steps between interest and action down to just one - without even leaving the platform.
That diminishes friction for participants, and drives WAY more referral activity for your event.
The Social Surface is designed to help your audience do more than simply register and share. It helps them participate in building the event.
That can mean:
The biggest change is simple: event advocacy is no longer hidden, and attendees feel part of a community straight from registration.
People can see it. They can join it. They can compete in it. And they can act on it faster.
The new InGo Social Surface is coming June 8th for all customers.
We're hosting 2 interactive virtual events on June 2nd to show you how exciting and game-changing the Social Surface is. There will be plenty of time for questions and feedback too. Click here to register.
Want to see it now? Reach out to your CSM to request early access.
Not an InGo customer yet? Book a demo to see how the Social Surface can help your next event generate more referrals and participation.