New square posts. A smoother journey across channels. More shares, less friction.

Instagram is one of the most powerful channels to create onsite buzz, but historically it’s been one of the hardest to get right in the run up to your event.

But InGo’s latest product release has totally enhanced the experience.

Introducing a significantly enhanced user experience across all channels (especially Instagram!) and brand-new square post sizes, making it easier than ever for attendees, speakers, sponsors, and VIPs to share your event beautifully and boldly.

TL;DR

• Instagram can now be your primary channel for advocates in InGo
• Improved user sharing experience across all channels, especially Instagram
• You can create larger, square graphics to grab even more attention
• Users can share via a much simpler, mobile-first journey
• Less friction = more posts, more reach, more buzz

Want to find out more? Speak to your Customer Success Manager today.

Not yet an InGo customer? Book a discovery call today.

Post Sizes Built for Instagram

You can now choose square (1:1) graphics alongside the traditional rectangular format when configuring posts.

• 1080 × 1080 resolution
• Clean, legible layouts
• Downloadable templates available

This gives marketing teams more flexibility to design graphics that perform well on all channels, without compromising brand standards.

A Smoother, Mobile-First Sharing Flow

We've made improvements to all of our channels, but what we're maybe most excited about is this: Instagram can now be set as the primary social network for an event.

And when it is, InGo automatically triggers an improved sharing journey:

• Users see a clear Instagram-first experience
• On desktop, a QR code lets them move instantly to mobile
• On mobile, they’re guided straight to save the image, copy text, and post

No confusion. No hunting for files. No guesswork.

Consistent Experience Everywhere

Whether someone wants to share from:

• Registration
• Email
• VIP notifications (for those high-value participants)

…the Instagram workflow is consistent and easy to follow, meaning zero missed opportunities.

Why It Matters

When sharing feels effortless, people do it. Especially when they want to show off that they’re attending an event they’re excited for.

We’re so thrilled to see this update will help you:

• Increase Instagram adoption without any extra effort from you or your attendees
• Improve the quality and consistency of posts
• Reduce friction for attendees
• Capture more organic reach beyond LinkedIn

Important To Know

• You can configure everything from the ‘Edit Group’ screen
• Square posts currently support non-personalized layouts
• Advanced VIPShare and video aren’t yet available with square backgrounds

But yes - we’re already working on changing that, as well as adding 5:4 and story sharing options.

Ready to Try It?

If you’re an existing customer, talk to your Customer Success Manager about enabling Instagram-first sharing and square posts for your next event.

Not using InGo yet? Book a discovery call today. and see how easier sharing on all channels leads to more advocates, more reach, and more event registrations.