---
title: How Future Used InGo’s Word of Mouth Marketing to Reach a New Audience - InGo
description: How Future attracted a new audience with InGo's word-of-mouth advertising. Learn more here..
image: https://blog.ingo.me/hubfs/Imported_Blog_Media/The-Photography-Show-1.png
---

# How Future Used InGo’s Word of Mouth Marketing to Reach a New Audience

![The Photography Show](https://blog.ingo.me/hubfs/Imported_Blog_Media/The-Photography-Show-1.png) ![The Photography Show](https://blog.ingo.me/hubfs/Imported_Blog_Media/The-Photography-Show-1.png)

The team at The Photography Show was looking for a marketing solution to help them reach a new audience and encourage word-of-mouth marketing. They were also looking for support in attracting attendees in a younger demographic. They partnered with InGo and installed the full [InGo Software Suite](http://regdemo.ingo.me/).

This just released Joint Case Study takes a look at how the The Photography Show used InGo to give their attendees the means, motive and opportunity to become powerful co-marketers for the event, expanding the show’s marketing reach to a much larger qualified audience. Download the full Case Study to see all the results – no details required!

[Read the case study](https://blog.ingo.me/category/case-studies/)

Interested in more InGo results. Check out these other InGo Case Studies.

- ICFF Uses InGo to Double in Size
- WPPI Uses InGo to Increase Millennial Attendees
- Business Travel Show + InGo Case Study

[InGo](https://blog.ingo.me/tag/ingo), [Case Studies](https://blog.ingo.me/tag/case-studies)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Michael Barnett",
    "url" : "https://blog.ingo.me/author/michael-barnett"
  },
  "dateModified" : "2025-03-13T02:10:03.631Z",
  "datePublished" : "2015-07-13T17:50:19.000Z",
  "headline" : "How Future Used InGo’s Word of Mouth Marketing to Reach a New Audience - InGo",
  "image" : [ "https://blog.ingo.me/hubfs/Imported_Blog_Media/The-Photography-Show-1.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.ingo.me/2015-07-13-how-future-used-ingos-word-of-mouth-marketing-to-reach-a-new-audience",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.ingo.me/hubfs/InGo-Flat-Logo-BLUE-2@2x.png"
    },
    "name" : "InGo"
  }
}
```