The Challenge:
Chief Information Officers (CIOs) are one of the busiest personas on the planet. Constantly inundated with fires to put out, barraged by hundreds of cold emails, and hordes of salespeople vying for just ‘15 minutes’ of their time.
Getting a CIO aware of an event is one thing. Getting them to attend is a whole other.
The Solution:
To break through this noise, Foundry partnered with InGo, leveraging their personalized social referrals to reach the unreachable prospects. The results speak for themselves:
51% of participants shared the event socially
33 new executives applied to attend
8 new exec-registrations confirmed.
Foundry turned their existing audience into their #1 acquisition channel.
Want to see how they did it?
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AWARD
InGo was awarded a Top 100 Event Planning Blog Award by Feedspot.
