Your event participants are already excited about your event. They want to share with their network.
And now… their posts can look as good as that excitement feels on every platform.
Our latest product update means all of your participants - attendees, speakers, sponsors, judges, exhibitors - have more ways than ever to share your event beautifully.
We now have grid and story-optimized graphics - ideal for Instagram and Snapchat.
They join our already existing landscape and square sizes - perfect for LinkedIn, Facebook, Slack, WhatsApp and email.
TL;DR
We’ve introduced new graphic sizes built specifically for modern social platforms. As well as our landscape and square sizes we now have:
✔ Portrait posts (4:5 | 1080 × 1350) optimized for Instagram feeds and grid
✔ Story posts (1080 × 1920) optimized for Instagram stories and Snapchat
✔ They join our existing post sizes - landscape (1200 x 627) and square (1080 x 1080) - perfect for LinkedIn, Facebook, Slack, WhatsApp and email.
✔ Better visual presence across all channels
✔ More motivation for advocates to share
Less friction → better-looking posts → more advocacy → more referrals.
Meet Advocates Where They Already Are
Instagram and snapchat are two incredibly powerful channels for event discovery and buzz - especially for B2C events.
They’re not just social platforms. They’re where:
- Your attendees announce where they’re going in the days, weeks, and months before the event
- Speakers build anticipation for their sessions
- Sponsors show up to inform their audiences
- Real conversations happen
- Communities form
But they are visual, mobile-first platforms.
And so now… InGo is too.
The Solution: New Portrait and Story Post Sizes in InGo
We’ve introduced two more graphic sizes designed specifically for modern social sharing:
Portrait Posts (4:5 | 1080 × 1350)
Made for Instagram feeds. These posts:
- Fill the feed space perfectly
- Stand out in crowded feeds
- Look cleaner and more professional
- Match how Instagram is designed today
Story Posts (1080 × 1920)
Designed for full-screen, immersive sharing on mobile. These posts:
- Fill the entire screen
- Feel native to Instagram & Facebook stories as well as Snapchat
- Create even more impactful event announcements
- Encourage more spontaneous, real-time sharing
They join our existing sizes…
Square Posts (1080 × 1080)
Ideal for strong imagery and sharing across mobile and messaging channels. These posts:
- Create a balanced, visually strong format that works across all channels
- Are easy for attendees and sponsors to reuse and reshare organically
- Perform well across all channels, including Slack and WhatsApp
Landscape Posts (1200 × 627)
InGo’s classic, versatile format - ideal for LinkedIn, web, and email.
- Display perfectly in LinkedIn, email banners, and web
- Provide a familiar, professional format trusted across B2B audiences
- Allows plenty of space for creativity to show off your brand and events
Why This Matters: Better Posts Create More Advocacy
Advocacy isn’t just about motivation to share.
It’s about removing friction, too.
When posts look beautiful, fit perfectly, and are easy to share - advocates share more.
These reach entirely new audiences to see your events.
Not through ads or unread emails.
Through trust, community, and people.
The Real Impact: More Shares. More Reach. More Growth.
With these new post sizes, your event advocacy becomes:
- More native to Instagram and Snapchat
- More aligned with mobile behavior
- More compelling to share
And that leads to:
- More posts
- More referrals
- More registrations
- More growth
Because remember: the most powerful marketing channel for your event isn’t paid media.
It’s your existing community.
Ready to Try It?
Talk to your Customer Success Manager to learn how to enable the new post sizes for your next event.
Or not yet a customer? Book a discovery call to see how InGo helps events generate up to 10× more referrals by turning your community into your most powerful growth engine.