Introducing Smart Personal Invites: a simple way for sponsors, exhibitors, speakers and attendees to personally invite the people they want to see at your event.
In brief: Most events only get referrals from 2–4% of their VIPs. InGo increased that to 20–40% by making social sharing take seconds. Now, Smart Personal Invites makes it easy for sponsors, exhibitors, speakers and attendees to invite relevant people directly from their own contacts. For organizers, it’s a new way to delight sponsors and exhibitors. For exhibitors, it’s a way to stop hoping the right prospects show up and start inviting them.
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The invitation that actually gets people to come
Think about the last event you said yes to. Chances are it wasn’t an ad that convinced you. It was a note from someone you know: “I’m speaking at this, you should come.” or “I went to this event last year, it was so valuable. Want to join me this year?”
As AI fills our feeds and inboxes with messages nobody wrote, that note from someone you know is worth more than ever. People decide to attend events because of who else is going, and a personal invite from an industry friend cuts through in a way no paid campaign can.
Every organizer knows this. Their speakers, sponsors, exhibitors and existing attendees know exactly who should be in the room. So why do so few of those invitations ever get sent?
The Opportunity: A whole network, but only a few people you really want to see there.
Most events only get referrals from 2–4% of their VIPs. With InGo, that rises to 20–40%, because we make inviting their networks easy with ready-made, personalized posts they can share in seconds.
But ask an exhibitor who they most want to see at your event, and they probably have specific people in mind.
The prospect they’ve been talking to for months. The client who should meet the wider team. The former customers who might be ready for another conversation.
Their social posts might reach those people. A personal invitation makes the ask directly.
And until now, sending that invitation meant more work: finding the contact, finding the registration link, writing the message, personalizing it and sending it. Then repeating the process for the next person.
You’ve made it easy to invite their network. Now you can make it easy to invite someone in particular.
The Breakthrough: Right next to “Post”, there’s now “Invite”.
Smart Personal Invites brings targeted invitations into the same experience your participants already use to spread the word.
Your VIP connects a supported contact tool, and InGo ranks their contacts against your event’s ideal attendee profile, bringing relevant people to the top.
Their personalized invitation is already written. They choose who to invite, add a personal line if they like, and send.
- No list to build: Their own contacts, ranked for your event, with anyone they’ve already invited left off.
- No blank page: You set the subject line and message for each group, so speakers, sponsors and exhibitors each get words that fit.
- A message from someone they know: Invitations come from the VIP’s own email address.
A speaker can invite peers to their session. A sponsor can bring clients into the conversation. An exhibitor can reach out to the prospects they want to meet.
For organizers, it’s another reason for sponsors and exhibitors to value your event: you’re giving them a way to help bring the right people into the room.
For exhibitors, the message is simple: Don’t just hope your prospects will be there. Invite them.
Built for sponsors and exhibitors who want buyers, not foot traffic
A busy exhibition floor is good. Having the prospects you want to meet is better.
Sponsors and exhibitors don’t want to buy a booth and just hope the right people walk past. With Smart Personal Invites, they can invite their own buyers and prospects straight from their CRM, with a message about where to find them.
Hope is not a strategy. “Come and meet us here” is a start.
For organizers, that’s a tangible benefit to offer sponsors and exhibitors before the doors even open: a way to take an active role in bringing their prospects to your event.
The InGo Leaderboard shows how they compare with their peers, giving them a reason to keep inviting. And your InGo Growth Reports show you exactly who is driving referrals and registrations.
More ways to invite. More reasons to attend.
Social sharing unlocked your VIPs’ public network. Smart Personal Invites unlocks the private one: the clients, peers and colleagues they actually know.
When VIPs can post and invite in the same moment, more of the right people hear about your event from someone they trust. Fewer invitations get lost between good intentions and a busy week, and the right people end up in the room.
Get started with Smart Personal Invites
Already an InGo customer? Great news, smart invites are already on for you. Get smart about advanced configuration settings here: how to set up Personal Invites.
Not a customer yet? Schedule a demo and we'll show you how your VIPs can invite their network in a few clicks.