In event marketing, attention is everything, and getting it is harder than ever.
That’s why we’ve added something new to InGo: Video Share.
Here is a great example of one of our clients Atlassian, showcasing how you can upload any video - whether a message from the CEO, a recent testimonial, or the highlight reel from your last event - to your InGo posts.
Meaning your attendees, exhibitors, and speakers can share these easily with their audiences, helping you build buzz and drive registrations faster than ever.
TL;DR? What’s New with Video Share
- Add multiple personalized videos to your attendees’ shareable InGo posts.
- Create versions tailored to each participant type - exhibitor, sponsor, speaker, judge, attendee etc.
- Boost engagement and click-through rates with content that feels real.
- Keep your brand front and center while letting your VIPs speak authentically.
- Instant posting! No design work or manual uploads for attendees.
The Challenge: Breaking Through the Noise
Every event marketer knows this struggle. You can craft the perfect post and have the most aesthetically pleasing branding, all (finally) approved by stakeholders, but in a feed full of noise, static images and text, they often fade into the background.
And your audience don’t want to post content that feels like marketing. They want something that feels authentic, dynamic, and personal, something that actually gets engagement.
Video cuts through. It stops the scroll, builds trust, and gives attendees an extra reason to look, comment and share.
Video changes the game.
How It Works
Simple Setup
Just like you would an image, upload as many videos as you like, any length up to 10 minutes (we recommend 90 seconds) to InGo.
Smart Segmentation
You can upload multiple videos for your attendees to choose from - or just one - and you can alter the videos depending on attendee type. So if you have one video for sponsors, and another for attendees, it’s no problem!
Personalized, On-Brand Sharing
Video Share keeps your design elements consistent while giving participants content they want to post. You control the brand style, messaging, and calls to action. InGo handles personalization and delivery.
Why It Matters
Video is the language of today’s internet, and is only going to become even more important. As events are built for storytelling, this is the perfect medium to do so.
Adding video to your social sharing strategy brings your event to life long before the doors even open.
- Drive higher engagement: Video posts capture attention faster and keep audiences watching longer.
- Build excitement: Give attendees a preview of the experience and vibe, not just the information.
- Increase reach: Personalized video content is more likely to be shared, commented on, and remembered.
- Strengthen relationships: Your speakers and sponsors can tell their story, and amplify your brand in the process.
InGo’s Video Share makes this effortless, scalable, and measurable, so you can focus your time and energy on what matters: creating unforgettable events.
Want to See Video Share in Action?
Talk to your Account Manager today about adding Video Share to your next event campaign, or visit our Help Center to learn how to get started.
Not an InGo customer yet? Request a demo today.
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