Want Your Event Marketing to Stand Out From the Crowd? It’s Time to Share Video with InGo.

In event marketing, attention is everything, and getting it is harder than ever.

That’s why we’ve added something new to InGo: VideoShare.

Here is a great example of one of our clients Atlassian, showcasing how you can upload any video - whether a message from the CEO, a recent testimonial, or the highlight reel from your last event - to your InGo posts.

Meaning your attendees, exhibitors, and speakers can share these easily with their audiences, helping you build buzz and drive registrations faster than ever.

TL;DR? What’s New with VideoShare

• Add engaging videos to your attendees’ shareable InGo posts to showcase your event, all while keeping your brand front and center 🎥
  
  
• Upload versions tailored to each participant type - exhibitor, sponsor, speaker, judge, attendee etc. 💁‍♀️
  
  
• Boost engagement and click-through rates with content that feels real 🙌
  
  
• Instant posting! No design work or manual uploads for attendees 🤳

The Challenge: Breaking Through the Noise

Every event marketer knows this struggle. You can craft the perfect post and have the most aesthetically pleasing branding, all (finally) approved by stakeholders, but in a feed full of noise, static images and text, they often fade into the background.

And your audience don’t want to post content that feels like marketing. They want something that feels authentic, dynamic, and personal, something that actually gets engagement.

Video cuts through. It stops the scroll, builds trust, and gives attendees an extra reason to look, comment and share.

Video changes the game.

How It Works

Simple Setup 

Just like you would an image, upload as many videos as you like, any length up to 10 minutes (we recommend 90 seconds) to InGo. 

Smart Segmentation

You can upload multiple videos for your attendees to choose from - or just one - and you can alter the videos depending on attendee type. So if you have one video for sponsors, and another for attendees, it’s no problem!

Personalized, On-Brand Sharing
VideoShare keeps your design elements consistent while giving participants content they want to post. You control the brand style, messaging, and calls to action. InGo handles personalization and delivery.

Why It Matters

Video is the language of today’s internet, and is only going to become even more important. As events are built for storytelling, this is the perfect medium to do so.

Adding video to your social sharing strategy brings your event to life long before the doors even open.

• Drive higher engagement: Video posts capture attention faster and keep audiences watching longer.
  
  
• Build excitement: Give attendees a preview of the experience and vibe, not just the information.
  
  
• Increase reach: Engaging video content is more likely to be shared, commented on, and remembered.
  
  
• Strengthen relationships: Your speakers and sponsors can tell their story, and amplify your brand in the process.

InGo’s VideoShare makes this effortless, scalable, and measurable, so you can focus your time and energy on what matters: creating unforgettable events.

Want to See VideoShare in Action?

Talk to your Account Manager today about adding VideoShare to your next event campaign, or visit our Help Center to learn how to get started.

Not an InGo customer yet? Request a demo today.