Using InGo to Grow Your Event is Easier Than Ever
Event growth is getting harder. Audiences are more selective, attention is more fragmented, and traditional channels are delivering less than they used to.
But we know you can drastically increase the size of your event by reaching the valuable connections of your existing VIPs: speakers, sponsors, exhibitors, etc. The problem for most events is that only 2-4% of VIPs send referrals out. With InGo, we get 20-40% of your VIPs and attendees to refer.
But we’re not stopping there.
We’ve spent our entire Q1 focusing on one thing: Making event advocacy even easier, faster, and far more effective.
So in case you missed it, here are all the new ways InGo has improved to help you grow your events faster than ever before…
1. Seamless integrations: Plug in once, grow automatically
Our new integrations with the event platforms our customers use most mean way less manual work and much faster activation.
No more:
- Downloading lists
- Uploading CSVs
- Rebuilding events
Instead:
- Connect your event platform (Bizzabo, Cvent, Swoogo and more!) once
- Import event data automatically
- Keep participant data updated in the background
- Activate advocacy much faster
Less admin for you and your team, loads more advocates reached, and much quicker event growth.
📚 Discover how to simplify event setup with integrations
2. Content that actually fits what and where people share
InGo now supports all post shapes and sizes across all platforms.
From LinkedIn and Snapchat to Instagram posts and stories - your advocacy content now looks native everywhere.
- Landscape and square for LinkedIn, Facebook, email and messaging
- Portrait for Instagram feeds
- Story format for Instagram stories, Snapchat and full-screen sharing
📚See how new formats drive more engagement.
3. Growth reports that drive smarter decisions and Faster growth
Driving event growth is one thing. Knowing if you’re on track (and where to improve) is another.
That’s why we’ve introduced a new Account Reports experience inside InGo admin.
Now you get clear, actionable visibility into your event performance, helping you connect activity to outcomes and take the right next steps.
- See benchmark potential (what good looks like)
- Track your plan vs. actual performance
- View on-track projections based on current progress
- Identify gaps in activation and utilization quickly
No more guesswork, just clarity on what’s working and where to focus. Reach out to your CSM if you’d like more information on how to utilize your Account Report.
4. Fully customizable, on-brand landing pages in minutes
Your attendees should feel your brand at every single step of their journey to your event. That’s why we’ve massively upgraded the InGo landing page experience.
Our new landing page builder makes it incredibly fast and easy to create polished, fully-branded event landing pages that actually look and feel like YOUR event.
- Configure once across all participant groups
- Add your logos, fonts, colors, banners, and messaging
- Toggle sections on/off and customize the experience with ease
And coming soon: We’ll automatically pull branding directly from your event website using our AI-powered branding tool.
Look for the new “Edit Landing Page” button in InGo admin, or reach out to your CSM to find out more.
5. Empower your team to drive growth
Your team is one of your biggest growth levers. The more quickly the right people can activate advocates, manage events, and drive participation, the faster your events grow. And you can now easily manage your whole team directly inside InGo admin.
- Add users instantly
- Edit permissions in seconds
- Remove users whenever needed
- And control exactly which team members have access to which events.
No waiting. No back-and-forth. No support ticket required.
More of your team activated → more advocates reached → faster event growth
Reach out to your CSM to learn how.
6. A better user experience on all channels - especially Instagram
Instagram is one of the most important social channels for many events, especially in B2C.
So we’ve made it easier for your advocates by implementing:
- A much easier sharing experience has removed friction
- Post sizes that work on both posts and stories
- An experience that feels more native to the platform
📚 Explore what’s new and how the experience has changed
7. Smarter VIP notifications for more referrals
VIP Notifications just got even better. They’re one of the most powerful - and often underused - growth levers in InGo.
Now it’s even easier to:
- Prompt you event VIPs to refer at the right time (not just once)
- Keep sharing your event top of mind for them
- Drive multiple referral moments across your campaign
📚 See how to get more from VIP Notifications
The big picture
Every update ladders up to the same goal:
Less friction. Time saved. More advocacy. More referrals. More event growth.
And we have so many more exciting updates to come including:
- AI-assisted, one-click invites for your VIPs
- Gamification meets the InGo widget
- New and improved leaderboards
- Live-event VIP notifications, scheduled and on-brand
Ready to supercharge your event growth? Contact your CSM today!
Not yet an InGo customer? Click here to book a demo.